Explorations
Self-directed projects exploring campaign strategy and paid media, outside of client work.
Instagram explorations
Instagram Study "A Cup of Matcha"
A self-directed Instagram brand study built around a fictional matcha account, created to practice content strategy, grid design, and caption writing. The account mixes latte art photography, educational "Did You Know" posts, and blog content, all built around a consistent visual identity and voice. Longer-term, I'd like to grow this into a full matcha blog.
Google Ads · Strategy
Old Navy Summer Sale — Performance Max Campaign
A full Performance Max campaign structure built for a retail client, using Old Navy as the example brand. Designed to promote a Summer Sale across Search, Display, YouTube, Discover, and Gmail, targeting families, women, men, and kids with a conversion-focused bidding strategy and a six-week optimization window.
Google Ads · PPC Strategy
Cleaning Service — Pay-Per-Click Campaign
A PPC campaign mockup for a residential cleaning company, structured around their individual service offerings, organizing ad groups by service type to keep targeting and messaging specific to what each customer is actually searching for.