Social Media & Content Strategy

I’m Going To Be

I’m Going To Be supports families navigating change with thoughtful resources and a deeply human perspective. As a volunteer partner, I shaped the social strategy and created an adaptable content rhythm that made useful information feel more inviting, legible, and shareable.

My Role

I concept and plan content, then design and write captions for all social posts for I’m Going To Be, across Facebook, Instagram, LinkedIn, and Twitter. I built and maintain the content calendar.